The short answer: No, Chinese shoe sizes are not the same as European sizes. China uses a metric-based sizing system (millimeters), while European sizes follow the Paris point system (2/3 cm per size). As a buyer roaming the aisles of Soudangkou or any Chinese wholesale market, you must convert correctly. A Chinese size 40 is roughly a European 39, and a Chinese size 44 equals a European 43. But the real expertise lies in knowing where the deviation happens—especially in narrow vs. wide fits.
China vs. European Shoe Size Conversion
Here’s the quick reference table for men’s and women’s shoes you’ll encounter in wholesale stalls:
| China (CN) | European (EU) | UK | US Men |
|---|---|---|---|
| 38 | 37 | 4 | 5.5 |
| 39 | 38 | 5 | 6.5 |
| 40 | 39 | 6 | 7.5 |
| 41 | 40 | 7 | 8.5 |
| 42 | 41 | 8 | 9.5 |
| 43 | 42 | 9 | 10.5 |
| 44 | 43 | 10 | 11.5 |
Wait, that’s not linear. Most Chinese sizes are 1 number smaller than EU. But athletic shoes and certain brands may run half-size larger. Always check the insole length in millimeters—that’s the gospel in China. A size 41 should have an insole of about 260mm. If you’re sourcing at Soudangkou, ask the stall owner for the “length code” (length code) printed inside the shoe; that’s the actual last measurement.
Wholesale Market Know-How: Sizing Pitfalls
Why European Buyers Get It Wrong
I’ve seen it a thousand times: a buyer from Italy grabs a shelf of size 42 shoes, thinking they fit EU 42. Then sample fits? Too small. The first rule: always subtract 1 from EU to get Chinese size for standard dress shoes. For sneakers, many factories now use EU lasts, so sizes can match. But don’t gamble—bring a foot measuring gauge.
Fabric & Workmanship Checks
Beyond size, feel the leather. Chinese full-grain leather is tougher than Italian soft calf; it lasts but feels stiff. Synthetic PU feels plasticky? Walk away. Good stitching should be 8-10 stitches per inch, no loose threads. At the stall, turn the shoe over—insoles should be glued flat, not wrinkled. Heel counters should not collapse when pressed.
Stock Availability: The Cash and Carry Advantage
Wholesale markets like those in Guangzhou (where Soudangkou operates) thrive on immediate stock. Want to test a size run? Ask for a “size set” (一套码). Most stalls have full size runs (36-45) ready for export. But here’s the insider trick: order mixed sizes per carton—36,38,40,42,44 for women; 39,41,43,45 for men. That covers 80% of sales. Negotiate per dozen, and always request a sample before bulk.
FAQ: China vs. European Shoe Sizes
| Question | Answer |
|---|---|
| Is China shoe size same as European? | No, Chinese sizes are about 1 size smaller than EU (CN 42 = EU 41). Always measure insole length in mm. |
| How do I convert Chinese shoe size to UK? | China to UK: subtract 2 for men (e.g., CN 43 = UK 9), subtract 3 for women (CN 39 = UK 6). But best to check the insole. |
| Why does my Chinese shoe fit differently? | Chinese lasts are often narrower and shorter in the toe box. If you have wide feet, go up half a size. |
| Do all Chinese factories use the same sizing? | No. Each factory has its own last. That’s why sampling is key—especially for high heels where arch placement varies. |
| Can I trust a size EU label on a Chinese shoe? | Be cautious. Some manufactures stamp EU sizes but the actual length is Chinese. Always measure inside. |
| What’s the best way to order sizes for resell? | Use a size distribution chart: order more sizes 39-42 (women) and 41-44 (men), as these move fastest. |
| How do I check quality at a wholesale stall? | Scratch the sole, flex the toe, and check stitching symmetry. Good shoes have a smooth back counter and even glue lines. |
Final Advice from the Stalls
Look, the biggest mistake is ordering based on EU numbers alone. China’s manufacturing base is flexible—factories can make any size, but they default to Chinese lasts. If you plan to sell in Europe, ask for EU lasts (欧洲鞋楦). Many suppliers at Soudangkou can do that for minimum orders. And never skip the hand-feel: hold the shoe, bend it, smell it. Cheap glue and plastic leather shout foul play. Master these size conversions, and you’ll buy like a veteran.
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